CREATIVE CONSULTING
FOR INDEPENDENT BUSINESSES & STARTUPS
Sometimes you're too close to your own business to see what's missing. The Open Road Review gives you a clear, creative outside look at your brand and content, showing what's working, what's not, and where there's untapped potential. From there, the Creative Roadmap turns that into practical ideas you can actually use to stand out and grow.
WHAT YOU GET
THE OPEN ROAD REVIEW
First, I take an independent look at your business, exploring your brand, customer experience and marketing to identify what's working, what could be improved and where opportunities lie.
What you receive:
A personalised PDF report highlighting your strengths, areas for improvement and untapped potential.
THE CREATIVE ROADMAP
Next, I turn those findings into fresh ideas and creative solutions tailored to your business, with a practical direction for moving forward.
What you receive:
A personalised PDF featuring original concepts, visual inspiration, relevant mockups and actionable recommendations.
BEYOND THE ROADMAP
If you'd like help bringing your ideas to life, further creative support is available.
WHAT I’M BEST AT…
FINDING WHAT MAKES YOU DIFFERENT
CREATIVE & VISUAL DIRECTION
SPOTTING MISSED OPPORTUNITIES
DEVELOPING CREATIVE IDEAS
UNDERSTANDING YOUR CUSTOMERS & THEIR JOURNEY
CONTENT & SOCIAL DIRECTION
Projects
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KNYSNA MANOR
A full customer experience review of a guesthouse in South Africa, followed by a Creative Roadmap exploring creative solutions to their low occupancy.
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![Black coffee cup and coffee bag with a logo of a silhouette of a man smoking a pipe, with the text 'The Milkman 1898-2015' inside the silhouette, hand-drawn style.]()
The Milkman
A detailed brand and experience audit exploring opportunities to elevate a much-loved Edinburgh coffee spot. Content also became a big part of this project.
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Flint
Flint — A full-scope brand concept rooted in a refined, nature-led aesthetic.
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![Collage of interior design ideas with warm lighting, framed photos, vintage camping gear, and mountain photography, themed around a rustic, Scottish landscape.]()
Aur
A full-scope brand concept exploring a more elevated, premium expression of a nature-led aesthetic.
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![Living room with a brown leather sofa, decorative white pillows, woven coffee table with a black tray and reed diffuser, framed geometric wood wall art, white walls, and two table lamps.]()
Archer House
Archer House — A considered interior styling project designed to elevate the Airbnb guest experience.
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COUNTER CULTURE CLUB
Showing the early stages of a brand in the making at the moment.
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![Close-up of a black and white geometric sign on a cream-colored surfboard, with a beach and ocean in the background.]()
Boardroom
A concept exploring a more expressive take on business attire, inspired by board culture.
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![Two brightly colored boxes with bold text and fish graphics. The blue box on the left says "FINFOLK" repeated three times in yellow with a school of fish illustration above. The yellow box on the right says "FINFOLK" in red with a fish graphic, and below it, "Whiskey & Smoke" in blue.]()
Finfolk
Gourmet tinned fish brand packaging design development ideas.
