creative advisory
I work with independent brands to uncover what’s working, what feels off, and where the greatest opportunities lie. Through an experience-led audit of your customer journey, competitor landscape, and brand presence, I translate insight into a clear creative vision—supported by mood boards and conceptual design mock-ups.
The result is a concise brief that designers or agencies can confidently bring to life. Ongoing creative support is also available to ensure the vision is carried through during execution.
Bridging the gap between intuition and execution.
how it works…
phase 1: experience audit
An in-depth, experience-led review of your brand and customer journey. I assess how your business is perceived across your online presence, physical space, and overall atmosphere, identifying what’s working, what feels off, and where the greatest opportunities lie.
first, we chat.
An informal discovery call to understand your business, your goals, and whether we’re the right fit.
phase 2: creative visualisations
Insights are translated into a clear creative vision through mood boards and conceptual design mock-ups, forming a concise brief for designers or agencies.
optional: ongoing creative support
Think of it as keeping me in your corner while everything comes to life, ensuring the vision we created together stays intact.
WHAT YOU GET…
Creative thinking without boundaries — letting my creative brain loose to uncover opportunities for enhancement across every aspect of your brand and experience.
A holistic review of your brand and customer journey, offering a fresh, independent perspective on what’s working, what feels off, and where the greatest opportunities lie.
Experience-Led Audit
Competitor & Positioning Insights
An understanding of how your brand sits within the wider landscape, highlighting opportunities to differentiate and stand out.
Creative vision
A clear and cohesive direction for how your brand could evolve, ensuring every element works together to create a meaningful and memorable experience.
visual concepts
Mood boards and conceptual design mock-ups that bring ideas to life and help you clearly visualise the possibilities before execution.
content & activation ideas
Thoughtful recommendations for storytelling, marketing, and distinctive touches that help put your brand on the map.
comprehensive creative brief
A visually engaging document that acts as your brand roadmap—something you can confidently hand to designers or agencies to guide execution.
ongoing creative support (optional)
Keep me around to ensure what we’ve worked to create is carried through with the creative vision we built together.
Projects
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Flint
Flint — A full-scope brand concept rooted in a refined, nature-led aesthetic.
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Aur
A full-scope brand concept exploring a more elevated, premium expression of a nature-led aesthetic.
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Archer House
Archer House — A considered interior styling project designed to elevate the Airbnb guest experience.
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Boardroom
A concept exploring a more expressive take on business attire, inspired by board culture.
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The Milkman
A detailed brand and experience audit exploring opportunities to elevate a much-loved Edinburgh coffee spot.
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Finfolk
Gourmet tinned fish brand packaging design development ideas.
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COUNTER CULTURE CLUB
Showing the early stages of a brand in the making at the moment.
