creative advisory

I work with independent brands to uncover what’s working, what feels off, and where the greatest opportunities lie. Through an experience-led audit of your customer journey, competitor landscape, and brand presence, I translate insight into a clear creative vision—supported by mood boards and conceptual design mock-ups.

The result is a clear creative vision I can help bring to life.

Bridging the gap between potential and execution.

  • Design board showing branding elements for 'Counter Culture Club', including a main logo with stylized sun and text overlay, a full logo with palm tree and arc shape, a brand mark with a sunburst symbol, font guide with brand name in bold and cursive, and a color palette with cream, sky blue, dusty red, mustard, and dark colors.

  • Design ideas for a space-themed interior decor, showing cozy, dimly lit room with wall-mounted clothes, a leather sofa, wooden shelves with backlighting, vintage mountain climbing photo, an antique camping gear display, and a cutaway view into a product showcase area.

  • A collage of images and text about The Milkman café. Includes vintage photos of a man on a bicycle and a horse-drawn carriage, a picture of coffee and pastries, and an interior shot of the café interior with a coffee table and cozy seating. The background is dark brown with text describing the café's ambiance and history.

  • Black coffee cup and black paper bag with white silhouette logo of a man with a pipe and text 'THE MILKMAN 1898 2015'. Centered is a black silhouette of the logo. Below, a paragraph explaining the design concept for the branding, highlighting the hand-drawn style and minimalist approach.

  • Collage of vintage black-and-white and color photographs of mountaineers and outdoor adventure activities in Scotland, with handwritten notes and title 'Brand Shoot' that discusses creative ideas for storytelling through photos.

  • A color palette inspired by Scottish rocks and landscape, featuring five color swatches from light gray to dark blue-green, with images of rocks, mountains, and flowing water above the palette.

  • A misty mountain landscape with a solitary person standing on a ridge, with the word 'FLINT' and a geometric symbol above.

how it works…

phase 1: experience audit

An in-depth, experience-led review of your brand and customer journey. I assess how your business is perceived across your online presence, physical space, and overall atmosphere, identifying what’s working, what feels off, and where the greatest opportunities lie.

first, we chat.

An informal discovery call to understand your business, your goals, and whether we’re the right fit.

phase 2: creative visualisations

Insights translated into a clear creative vision — mood boards, colour direction, and conceptual design mock-ups that show exactly where the brand needs to go.

optional: ongoing creative support

Think of it as keeping me in your corner while everything comes to life, ensuring the vision we created together stays intact.

BOOK CALL

WHAT YOU GET…

Creative thinking without boundaries — letting my creative brain loose to uncover opportunities for enhancement across every aspect of your brand and experience.

A holistic review of your brand and customer journey, offering a fresh, independent perspective on what’s working, what feels off, and where the greatest opportunities lie.

Experience-Led Audit

Competitor & Positioning Insights

An understanding of how your brand sits within the wider landscape, highlighting opportunities to differentiate and stand out.

Creative vision

A clear and cohesive direction for how your brand could evolve, ensuring every element works together to create a meaningful and memorable experience.

visual concepts

Mood boards and conceptual design mock-ups that bring ideas to life and help you clearly visualise the possibilities before execution.

content & activation ideas

Thoughtful recommendations for storytelling, marketing, and distinctive touches that help put your brand on the map.

comprehensive creative brief

A clear, visually-led document that acts as your brand roadmap — giving you the clarity to move forward with confidence and keep execution focused from the start.

ongoing creative support (optional)

Keep me around to ensure what we’ve worked to create is carried through with the creative vision we built together.

BOOK CALL

CREATIVE DIRECTION SAMPLER PACKAGE

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Projects

  • Black coffee cup and coffee bag with a logo of a silhouette of a man smoking a pipe, with the text 'The Milkman 1898-2015' inside the silhouette, hand-drawn style.

    The Milkman

    A detailed brand and experience audit exploring opportunities to elevate a much-loved Edinburgh coffee spot.

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  • Flint

    Flint — A full-scope brand concept rooted in a refined, nature-led aesthetic.

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  • Collage of interior design ideas with warm lighting, framed photos, vintage camping gear, and mountain photography, themed around a rustic, Scottish landscape.

    Aur

    A full-scope brand concept exploring a more elevated, premium expression of a nature-led aesthetic.

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  • Living room with a brown leather sofa, decorative white pillows, woven coffee table with a black tray and reed diffuser, framed geometric wood wall art, white walls, and two table lamps.

    Archer House

    Archer House — A considered interior styling project designed to elevate the Airbnb guest experience.

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  • COUNTER CULTURE CLUB

    Showing the early stages of a brand in the making at the moment.

  • Close-up of a black and white geometric sign on a cream-colored surfboard, with a beach and ocean in the background.

    Boardroom

    A concept exploring a more expressive take on business attire, inspired by board culture.

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  • Two brightly colored boxes with bold text and fish graphics. The blue box on the left says "FINFOLK" repeated three times in yellow with a school of fish illustration above. The yellow box on the right says "FINFOLK" in red with a fish graphic, and below it, "Whiskey & Smoke" in blue.

    Finfolk

    Gourmet tinned fish brand packaging design development ideas.

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