BRAND & EXPERIENCE

A natural instinct for how brands, spaces and experiences feel — shaped by a life on the road and years working in high-end hospitality, honing a sharp eye for detail.

I work with independent brands to refine their identity, atmosphere and storytelling — bringing a strong sense of vision, spotting potential, and often incorporating hand-drawn elements to create something truly unique.

BRAND EXPERIENCE PACKAGES

Start-Up

For early-stage ideas that need direction

For founders at the beginning, looking to shape a clear concept and aesthetic.

Process:

  • Discovery call to understand your vision

  • Moodboards exploring style, tone and atmosphere

  • Naming ideas and early brand language

  • Light competitor / inspiration review

  • A curated document bringing everything together

Brand Experience Audit

For existing brands wanting a fresh perspective

For businesses that feel something’s missing or want to refine how they’re perceived.

Process:

  • Discovery call to understand your current position

  • Review of your brand across key touchpoints (online → in-person)

  • Assessment of identity, service, atmosphere and space

  • A written insight report with clear, actionable improvements

Brand Experience Design

For brands ready to elevate and bring everything together

For businesses ready to develop a stronger identity and more considered experience.

Process:

  • Everything from the audit

  • Visual direction and moodboards

  • Brand voice and messaging direction

  • Logo exploration (if needed)

  • Visual mockups (e.g. packaging, interiors, signage)

  • Collaborative refinement of a chosen direction

  • A simple brand guide to bring it all together

GET INVOLVED